An increasing trend in the service world is the emphasis on the situation of the service environment. The situation affects consumers' emotions, attitudes and behavior. One of the very important factors is music.
For example, it has been established that:
if the music played in the store matches the customers' image of the respective brand, they will spend more time in the store;
when the wine shop plays classical background music service, customers buy more expensive wines;
When romantic music is played in a flower shop, more and more expensive flowers are bought than with pop music or no music at all.
The positive effects of music can also be passed on to the quality of products that the customer values higher than usual. If the quality of service (eg the behavior of the service provider) is difficult to assess, then customers take the service environment as the main indicator. You can also read about jukeboxy service what mistakes are made in New York?
The background music service playing at the service point is not compatible with the brand - it is often found in clothing stores, but also in restaurants where the music does not match the era or style imitated by the situation.
The music is too loud - it scares the store very quickly and raises the question of how the waiters can spend the whole working day there.
Music is too fast or too slow
There is no music at all - all kinds of strange sounds will dominate: the tired gasp of a waitress, swearing or giggling in the back room, etc.
Instead of music, a lot of commercials are played - it is quite tiring.
Read more about the effect of music on consumer behavior here .